When Maxime Buchi puts needle to skin, it’s pure artistry. The London-
based tattooist has the requisite look—shaved head, inked from fingertip to fingertip and head to toe—but his precise methods are more akin to those of a staunch horologist than your average parlor artist. So it was no surprise when the Swiss watchmaker Hublot tapped the Lausanne-born Buchi to design its latest Big Bang timepiece.
It doesn’t hurt that Buchi has a cult status for his Sang Bleu studio (everyone from Kanye West to Adam Lambert has gotten inked there). But Hublot wasn’t just capitalizing on its partner’s street cred to sell watches: The 45-mm Big Bang Sang Bleu II is a legitimate work of art. Buchi created an entirely new bezel and time display for it, using the same architectural design that has made his tats so famous.
Elongated diamond and arrow motifs bring eye candy aplenty—but they’re matched with a complex interior, thanks to a self-winding HUB1240 Unico manufacture with 72 hours of power reserve. As with any good tattoo, you’ll want this Big Bang to be a permanent fixture on your wrist.